As an agency owner, M Creative had the good fortune to find support that Sasha and his team provide to us. They listen to our needs and constantly improve our web development process. With Sasha and MANE as a development partner, we've achieved excellent results for our nonprofit clients. I recommend Sasha and his team as a trusted and valuable digital partner for agencies and the clients they serve.
Case Study: Empowering COSEHQ to Transform Healthcare Delivery
COSEHQ, a respected nonprofit healthcare corporation, was in need of a comprehensive digital strategy to better articulate its impact and value. MANE Digital, in collaboration with M Creative, devised a holistic digital and branding solution that amplified COSEHQ's voice, optimized user engagement, and bolstered its authority in the healthcare sector.
The Challenge
COSEHQ sought to strengthen its brand identity and clarify its value proposition while engaging and nurturing stakeholder relationships and enhancing its donor appeal and fundraising strategy.
INITIAL ASSESSMENT
Initially, COSEHQ’s website lacked a distinct personality and a strategic approach to inform and attract new users. The homepage was notably absent of essential details about COSEHQ’s mission and vision.
SOME OF THE UX/UI AND TECHNICAL ISSUES
Inconsistent Imagery Across Sections
The same image was used in different content sections, creating visual confusion for users.
Improper White Space Use
The line height was too small for the line length, resulting in a cramped and unreadable layout.
Disjointed Link Styling
The site lacked consistent branding, with links in various colors, creating a jarring and inconsistent user experience.
Contact Page Engagement Issues
Email addresses on the Contact page were improperly formatted, disabling the standard click-to-email interaction for users.
Partner Agency: M Creative
Invited by M Creative, a values-driven marketing agency with a solid record in foundation and fundraising communication, MANE Digital was brought on board to add technical prowess to the project. M Creative specializes in crafting narratives that inspire action and has helped clients secure over $700 million in capital campaign gifts. Together, we aimed to empower COSEHQ to make a lasting impact on healthcare delivery.
Their Client: COSEHQ
Founded in 1994, COSEHQ is a 501(c)(3) nonprofit healthcare corporation focusing on research, education, and quality improvement in healthcare, especially in the context of cardiovascular and other chronic diseases. With extensive experience, COSEHQ’s efforts have proven to:
- Implement scalable, data-driven solutions for improved clinical outcomes
- Offer continuous education and technical assistance
- Promote cost-effective population health best practices
- Provide tailored, integrated care for high-risk populations with chronic conditions
- Extend impact to rural and underserved communities in the Southeast through collaborative relationships
Goals
COSEHQ aimed to refine their digital presence, bolster their brand identity, and create an engaging online platform to foster new partnerships and support their healthcare improvement mission.
- Strengthening Brand Identity
- Positioning COSEHQ as an Authority in the Field
- Clarifying the Organization’s Value Proposition
- Improving Content Strategy
- Enhancing Donor Appeal and Fundraising Strategy
- Optimizing for User Experience and Engagement
Strategic Approach and Insights
M Creative refined COSEHQ’s story, making its mission and impact resonate through precise UX/UI design. Simultaneously, MANE Digital engineered solid technical solutions, aligning the rebranding strategy with COSEHQ’s unwavering commitment to healthcare improvement.
The Solution
We developed a fully responsive, visually engaging website that embodies COSEHQ’s brand identity and values. The content strategy, crafted in collaboration with M Creative, highlights COSEHQ’s impact and expertise, showcasing case studies, success stories, and research outcomes in an easily digestible format. The site was optimized for user engagement, with intuitive navigation, clear calls to action, and interactive elements designed to educate and inspire visitors.
Other Improvements
Project Overview
To accommodate complex content structures, we crafted adaptable component groups that can be effortlessly duplicated and modified as needed.
COSEHQ Homepage & Reimagined Branding
In line with COSEHQ's new direction, we designed a distinctive hexagonal logo and collaborated with our client to develop a website layout that vividly reinforces this refreshed brand identity.
Newsletter Integration
We engineered a versatile newsletter module that can be seamlessly incorporated into any page, enabling COSEHQ and its community to benefit from regular, engaging updates through subscriptions.
Efficient Staff Profile Management
We streamlined the process for adding new staff members to the website, ensuring a consistent and simplified experience that maintains a professional and up-to-date team page.
The Results
STRENGTHENED AND UNIFIED BRAND IDENTITY
By crafting a modern, cohesive digital presence, we breathed new life into COSEHQ’s brand, ensuring that their online image mirrors their dedication and professionalism.
ELEVATED STAKEHOLDER ENGAGEMENT
We devised a platform that encourages deeper and more meaningful interactions, both virtually through the site and physically at events, fostering stronger relationships with COSEHQ’s key stakeholders.
ENHANCED DONOR APPEAL AND FUNDRAISING POTENTIAL
We reimagined COSEHQ’s impact narrative through a visually captivating and story-driven approach. This repositioning intrigues potential donors and paints a vivid picture of the tangible difference their contributions can make.
IMPROVED USER EXPERIENCE ON THE WEBSITE
We prioritized user-centric design, streamlining navigation and content layout to create an intuitive, engaging experience for all visitors, encouraging them to explore COSEHQ’s work further.
REAFFIRMED COSEHQ’S POSITION AS A HEALTHCARE AUTHORITY
By strategically spotlighting COSEHQ’s extensive knowledge, expertise, and successful initiatives, we solidified their reputation as a leading authority in healthcare improvement and innovation.
Mary Jamis
President
SUMMARY OF SERVICES FOR COSEHQ
M Creative
- Branding
- Content Architecture & Strategy
- UX/UI Design
- Client Relations
MANE Digital
- Website Development
- CMS Configuration
- Mobile Optimization
- Integration of Third-Party Tools
- User Testing
 
- Performance Optimization
- Quality Assurance & Bug Fixing
- Security Measures
- Website Launch
- Training & Documentation
Bespoke Layouts Designed by M Creative, Constructed by MANE Digital
M Creative brilliantly designed custom website layouts, finely tuned to reflect COSEHQ’s mission and brand identity. Our team at MANE Digital then took these designs and meticulously built a robust, functional, and responsive website that breathes life into these layouts.
Conclusion
Our collaboration with M Creative empowered COSEHQ to articulate and showcase its significant impact on healthcare delivery more effectively. Through a meticulously crafted digital strategy and web platform, we elevated COSEHQ’s brand and provided a tool that engages, educates, and inspires action.
Ready to Transform Your Healthcare Initiative?
Imagine a partner as committed to your mission as you are, equipped with the expertise to develop exceptional, data-driven solutions. From seamless user experience design to robust website development and insightful growth strategies, we are dedicated to empowering the success of your healthcare initiatives.
MANE Digital is more than just a service provider; we are your partners in making a meaningful impact in healthcare.
- Empower Your Organization: Free your team to focus on what they do best, with digital tools and strategies designed for autonomy and efficiency.
- Elevate Your Cause: Amplify your healthcare initiative’s digital presence with our expert UX/UI design services.
- Optimize Your Outreach: Make every dollar count with our data-driven and results-focused approach, extending your reach to those who need it most.
Let’s start a conversation today.
Contact MANE Digital NowAre You an Agency with Clients in the Healthcare Sector?
Imagine a collaboration where your client’s mission becomes our mission. With MANE Digital, you get a partner equipped with the expertise to craft exceptional, data-driven digital solutions. From seamless user experience design to robust website development and strategic growth planning, we elevate the results you deliver to your healthcare clients.
MANE Digital is more than just a vendor; we are your strategic partners in driving transformative healthcare outcomes.
- Boost Your Profits: Expand your service offerings and take on more ambitious projects that you couldn’t handle alone, thereby increasing your revenue potential.
- Enhance Client Retention: Deliver consistently superior results that exceed client expectations, fostering long-term relationships and repeat business.
- Strengthen Your Agency’s Brand: Our partnership adds credibility and depth to your services, positioning your agency as a comprehensive solution provider in the healthcare domain.
Let’s start a strategic partnership today.
Contact MANE Digital Now