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The Creation of a Digital Product

  • MANE Digital Process Icon
  • MANE Digital Process Icon
  • MANE Digital Process Icon
  • MANE Digital Process Icon
  • MANE Digital Process Icon
  • MANE Digital Process Icon
  • MANE Digital Process Icon

MANE fosters a proactive, collaborative and discerning spirit. Our clients enjoy the approachability, versatility and magnetic energy we bring to our projects. Our commitment and thoroughness allows us to tackle even the most demanding digital projects.

MANE’s approach to projects is simple. To create an extraordinary user experience each project requires a custom tailored solution. Our method is evolving to meet the changing technological landscape, but the essence of our process remains the same:

1 Discovery

MANE Digital - Discovery
MANE Digital - Discovery
  • Research
  • Brainstorming
  • Competitor Analysis
  • Strategic Planning

Everything starts with a conversation. We ask questions in order to learn about your business and industry as much as possible. We look into your project aims and define project objectives.

The goal of this phase is to gain a deep sense of your targets, competitors, and the general business plan. By researching and analyzing your competitors, we identify opportunities that enable us to come up with a compelling strategy.

Discovery Deliverables

  • Product Strategy
  • Content Strategy
  • Branding Strategy
  • User Experience (UX) Strategy

2 Planning

MANE Digital - Planning
MANE Digital - Planning
  • Strategic Thinking
  • Budget Management
  • Timeline Management
  • Performance Budget Management

We take what we’ve learned in the Discovery phase and transform it into an actionable plan. Rather than making educated guesses we start building efficiently defining the timeline, technology, and deliverables needed to complete the work.

Planning Deliverables

  • Briefs
  • Sitemaps
  • Information Architecture
  • Content Outlines
  • Content Strategy

3 Prototyping

MANE Digital - Prototyping
MANE Digital - Prototyping
  • Interaction Design (IXD)
  • Sketching
  • Prototyping
  • Testing
  • Iterating

Strategic plan in hand, we move to the drawing table — this is where the design and concept begin to take shape. We keep refining our ideas until we’ve found the best possible solution. Example layouts are produced.

Prototyping Deliverables

  • Wireframes
  • Prototypes
  • Presentations

4 Design

MANE Digital - Design
MANE Digital - Design
  • User Interface Design (UI)
  • Visual Design
  • Art Direction
  • Creative Direction
  • Presenting
  • Copywriting
  • Microcopy
  • Print Design

We present you with design concepts and gather your feedback and comments. Designs are finalized and presented for your approval and sign off.

Design Deliverables

  • Wireframes
  • Interactive Prototypes
  • Mock-ups
  • Style Guides
  • Messaging, Voice and Tone
  • Branding and Identity

5 Development

MANE Digital - Development
MANE Digital - Development
  • Responsive Web Design
  • Front-end Development
  • Back-end Development
  • Custom CMS Integration
  • API Design and Development
  • E-commerce Development
  • Geo-app Development
  • CRM Integration

After the design concepts have been finalized, we start transforming them into live, dynamic pages and applications. This is the moment where everything falls into place and becomes a concrete digital reality.

Development Deliverables

  • Wireframes
  • Mobile Responsive Websites
  • Mobile Applications
  • Social Applications
  • HTML Emails

6 Deployment

MANE Digital - Deployment
MANE Digital - Deployment
  • Launch
  • Quality Assurance
  • Search Engine Optimization (SEO)

We put the spit-shine on our work with user testing, quality assurance, and reviews. When we’re sure all development is complete, we deploy the project in a live production environment.

Deployment Deliverables

  • Working Live Application
  • Analytics and Metrics Setup
  • Monitoring Strategies, Implementation and Alerts
  • Backup Strategies

7 Growth

MANE Digital - Growth
MANE Digital - Growth
  • Support and Maintenance
  • Product Development
  • UX Consulting
  • Usability Testing
  • A/B and Multivariate Testing
  • Conversion Rate Optimization
  • Server Management
  • Disaster Prevention
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

Once the project has been launched, we create a plan for ongoing improvements and future enhancements. We observe how users are using your product in the “real world” and discover the true results of our work as we monitor the project’s growth over time.

Growth Deliverables

  • Marketing Strategy
  • Content Strategy
  • Marketing Materials
  • UX Usability Reports
  • Performance Reports

It's All About Relationships

Relationships are the foundation to any experience. We help you understand existing and create new relationships with your audience through your digital product. We study, understand and work with your identity ensuring continuity and clarity for your users.

MANE may not be located nearby, but we want you to feel like we are. We’ll have online meetings as needed to review progress and address questions and concerns on both sides.

Dedicated Team Members

The same MANE designers and developers will stick with your project through the entire cycle. That means no time is wasted bringing somebody up to speed, and you’ll have dedicated communication every step of the way.

Weekly Reports

We’ll send you a summary each week that details where we spent our time, and the accompanying progress towards your goals.

Milestone Recaps

After every major release, we’ll review our initial goals and progress and create the next steps for future phases of work.

Team reviewing solution


Here's what successful business owners say
about us

Adam Cochran

National Center for Family Literacy

Technology Lead

MANE demonstrates the blend of characteristics one seeks in a high-end web development company: responsiveness, vision, humor, role delegation, and expertise that only comes from very challenging web development and server builds. MANE Digital has been a trusted partner for nearly 4 years, and after coordinating and collaborating with it’s team for countless hours, I can say they are a top-notch digital design and web developing shop that cares as much about complex projects as we do.

Luis Andres



I’ve had the pleasure of working with MANE on the latest re-design of my web app Qweboo 2.0. The team at MANE has a great ability to understand an app’s functionality and navigation process and make the user experience simple and easy to use for the end user. Aside from being able to take complex website ideas and simplify them for end users, they are also very creative when it comes to the aesthetics of the actual design. Bottomline is that I would not have had anyone else but MANE do the latest re-design of my web app. I had to wait quite a while to get MANE to do the re-design of my web app since they are very busy due to the demand for their work. I did not trust anyone else but MANE and that’s why the time waiting for them to work on the re-design was worth all the wait to get the right team to do the job right and to my satisfaction.

Robby Berthume Bull & Beard

Robby Berthume

Bull & Beard


Having worked with the team at MANE for nearly a decade, I can certainly give testament to their character and capability. They’ve been nothing short of a loyal, dependable partner and have brought tremendous leadership to each project they touch. Whether it’s UX/UI design, mobile, or web development, MANE is the real thing in a sea of sameness. I’ve spent well over a million dollars on MANE… and for a reason: they’re the best. Not just the best at what they do, but the best people… the kind of people I want to work with and be friends with. The kind of people I trust with my biggest projects. Work with them!

Jon Reigelman

National Center for Family Literacy

Creative Director

MANE is a great partner in digital development. NCFL is proud and grateful to have worked with them on several projects over the last three years. They are strategic and thoughtful in their user experience recommendations, and they support this thinking with outstanding design work and coding. On top of the great service, the entire team is a pleasure to work with—fun and talented, very responsive, and consistently exceed my expectations. I cannot recommend them highly enough.