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Paid Advertising Services

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Paid Advertising Services

Do you search for instant visibility, a quick boost to your marketing campaign, or high-quality leads ready to buy? At MANE Digital, we have enabled businesses to reach their audiences for over 16 years. Our Paid Advertising Services complement the tradition.

We craft tailored campaigns that connect with specific demographics, offering precision targeting that amplifies your message and maximizes impact. Our custom paid advertising strategies are the key to unlocking vast market opportunities, ensuring your brand resonates with the right audience at the right time.

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Our Paid Advertising Services include

Google Ads Management Services

Google Ads is the home of pay-per-click (PPC) advertising and one of the most powerful tools to reach new customers, drive growth, and hit your sales targets. Our team produces custom-made paid search campaigns that capture your unique brand essence and connect with your target market. 

Our campaign management includes thorough research and creative methods to optimize ad copy. When tracking and optimizing your campaigns, we leave no stone unturned. Our company uses detailed analytics to achieve optimal performance. 

We promise to keep a completely transparent relationship that includes clear and detailed reports so you can reach informed decisions every step of the way. Lastly, our rich experience in website design enables us to create effective landing pages for even higher conversion rates.

Our agency can help you engage potential customers at any stage of their journey through various Google Ads formats, such as:

  • search ads, 
  • display ads, 
  • shopping ads, 
  • YouTube ads, 
  • mobile app ads.

Here is what our Google Ads management process looks like:

  • Keyword Research and Analysis: Identifying the most effective keywords that align with your target audience and business goals.
  • Ad Creation and Optimization: Developing compelling ad copy and visuals and continuously refining them based on performance data.
  • Bid Management and Budget Allocation: Strategically managing bids to maximize ROI while staying within budget.
  • Performance Tracking and Analytics: Regularly monitoring campaign metrics to understand performance and identify areas for improvement.
  • A/B Testing and Refinement: Conducting A/B tests on various campaign elements to determine the most effective strategies.

Facebook & Instagram Advertising Services

Social media platforms like Facebook and Instagram are the Internet of today. It’s where more than half the world spends much of their day, which speaks of the potential reach your business can achieve by utilizing Meta’s tools for social media management.

Developing a high-performing Facebook and Instagram advertising campaign means selecting formats aligned to current trends, your offer, your target audience, and your end objectives. There are no cookie-cutter solutions that will deliver the results you desire. That’s why we find the right voice and representation of your brand that resonates with your potential customers on social media.

Our agency specializes in creating compelling, targeted marketing campaigns that speak directly to your audience’s interests and needs. No matter your industry, our eye-catching Facebook and Instagram advertising strategies ensure your customers know exactly why they need your business.

Whether it’s increasing brand awareness, driving sales, building a community, promoting customer loyalty, or delivering indestructible social proof, our team is adept at turning your social media presence into a powerhouse of results.

Our Facebook and Instagram advertising ads services include:

  • Audience Targeting – giving your campaign a laser focus, showing it to the people who are most likely going to convert
  • Ad Design and Creative Strategy – A well-designed visual will capture attention, convey your message, and inspire action.
  • Ad Copywriting – we create eye-catching and compelling ads that drive traffic to your landing page.
  • Ad and Landing Page A/B Testing – showing different versions of ads to identify which one performs better 
  • Ad Analytics and Optimization – by tracking the results of your campaigns over time and analyzing the results based on your KPIs, we maximize ROI on advertising spend. 

LinkedIn Marketing Services

Our LinkedIn Marketing Services are about fostering relationships and building your professional network. LinkedIn could be your B2B goldmine for professional networking, and our team of expert marketers knows how to leverage it for your business. From targeting, design, great content, lead magnets, and bidding to maximize your conversions, our company develops marketing campaigns that elevate your brand in the business world.

It’s not just about pushing the PPC ads and hoping for a great outcome. MANE takes a comprehensive approach to your business and finds out what makes you stand out, from branding to products and specialties. We ensure that your marketing aligns with your brand’s voice, connects with your target audience, and focuses on long-term, scalable growth.

Throughout the entire process, we will use your budgets efficiently to help achieve the objectives that matter to you the most. After the conclusion of each campaign, we analyze the results, gather insights, and utilize the data to optimize the campaign. Contact us to unlock new business opportunities on LinkedIn.

Our LI campaign design process includes:

  • Defining your target customers

We study your business and top clients and identify campaign goals to segment your target audience, achieving better personalization.

  • Copywriting & designing your ads

Our team writes persuasive ad copy and designs mighty creatives, aligning them with your brand.

  • Launching your LinkedIn marketing campaign

We construct your funnel with different ad types and employ retargeting, automated email responses, and CRM integrations.

  • Optimizing to scale your results

We A/B test the low-performing ads with new creative material & schedule regular strategic meetings to maximize conversions at scale.

Remarketing Services

One of the most effective marketing practices with a high ROI is targeting visitors who have spent time on your website. Exposed to your products and familiarized with your brand, they came so close. Not all are ready to make the decision immediately, though. The user journey is not always linear; customers often need more time and reassurance.

Our remarketing strategies are crafted to recapture the attention of visitors who didn’t convert the first time. By strategically placing your ads across their digital path, we bring your brand back to the forefront, increasing the likelihood of conversion. 

From refining target audiences to creating captivating ad content, our team ensures your brand stays relevant and top-of-mind. With tailored remarketing campaigns, let us help you turn missed opportunities into successful conversions.

Simple as it may sound, remarketing can be a demanding discipline, just like SEO or website design. It takes different tactics and techniques to develop a successful remarketing campaign. From data analysis to effective optimization, not to mention utilizing various platforms like Google Ads, Facebook, Instagram, Linkedin, YouTube, and others. Rest assured, with expert marketers from MANE Digital, you are in safe hands throughout the management process. 

Our remarketing techniques may include some of the following:

Dynamic Product Ads: Showing users the products they viewed on your website. Highly effective in reminding potential customers of what caught their interest, increasing the likelihood of them completing the purchase.

Segmented Remarketing Lists: Creating segmented remarketing lists based on user behavior. For example, target users who abandoned their shopping cart with specific ads.

Email Remarketing: Implementing email remarketing campaigns for users who have provided their email addresses but left without purchasing. Personalized emails showcase the products they viewed or left in their cart, possibly with a special offer or reminder of an ongoing sale.

Time-Triggered Ads: Using time-triggered ads for urgency. If a user visits and leaves without purchasing, you can set up ads that appear a few hours or days later, reminding them of their interest and offering a limited-time discount to encourage a quicker decision.

Cross-Sell and Upsell: Suggesting related products or upgrades (upsells) to items users have already shown interest in. It is particularly effective with genuinely helpful recommendations that complement the original products viewed.

PPC Audit

Are you confident that your Pay-Per-Click (PPC) campaigns deliver their maximum potential?

At MANE Digital, we are committed to seeing your business thrive, and PPC audits are an essential part of our toolkit for this purpose. Whether you’re experiencing stagnating performance, preparing to scale up your efforts, or adapting to changes in your business strategy, an audit can guide your campaigns to true north.

You need our PPC audit when you sense a gap between expenditure and results. It’s the flashlight in the darkroom of digital marketing, revealing what’s hidden beneath the surface of your campaigns. If your clicks don’t convert, the budget seems draining without adequate returns, or you’re simply stepping into new markets or launching new products, it’s time for an audit.

The essential purposes of a PPC audit are to optimize for enhanced performance, ensure budget efficiency, and align your campaigns with evolving business goals. It’s about fine-tuning your engine so that every click drives you closer to your destination – higher conversions, better ROI, or more prominent brand visibility.

Ready to revamp your PPC strategy? Let our experts dive deep into your campaigns and unearth the hidden gems that can transform your digital advertising efforts.

During our comprehensive PPC audit, we focus on these critical factors:

Keyword Analysis: Are you targeting the right keywords? Are your keywords cost-effective and high-performing?

Ad Copy and Creative Assessment: How compelling and relevant is your ad content? Does it align with your audience’s interests and needs?

Landing Page Effectiveness: Do your landing pages convert visitors into customers? Are they optimized for user experience and relevance?

Budget Allocation and Bid Strategy: Is your budget being spent wisely? Are your bidding strategies maximizing your ROI?

Campaign Structure and Settings: Is your campaign structure optimized for performance? Are the settings aligned with best practices?

Tracking and Analytics: Are you accurately tracking conversions and other key metrics? Is your data giving you the complete picture?

Women Shopping Online Ecommerce

We have expertise in many industries

Education

MANE has successfully managed PPC campaigns to target learners and educators, driving increased enrollment and engagement. We’ve been pivotal in amplifying the online presence of educational institutions, e-learning platforms, and educational apps, ensuring they connect with the right demographics. Our tailored ad strategies enhance brand awareness and course sign-ups and make education more accessible to those who search for it.

For educational institutions, the most crucial element is timing. We align their PPC campaigns with academic cycles, such as enrollment periods, graduation seasons, and back-to-school times. It ensures maximum relevance and engagement with potential students and their families.

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eCommerce

We have an in-depth understanding of eCommerce trends and customer behaviors. It’s why we’ve excelled in creating highly targeted ads that appeal directly to shoppers’ interests, leading to impressive conversion rates and sustained growth.

In eCommerce, product visibility and seasonal trends often play a vital role. We can focus on high-performing products or categories and align campaigns with shopping seasons like holidays, Black Friday, or summer sales. This approach helps capture shoppers’ attention when they are most likely to make purchases.

Deuterman Law Meeting

SaaS 

MANE Digital has effectively utilized paid advertising to increase software subscriptions and user engagement. Our campaigns highlight the unique features and benefits of SaaS products, targeting people who may be privately or professionally inclined to use specific digital tools. Our agency has been instrumental in scaling multiple SaaS companies, driving brand recognition, and fostering long-term customer relationships.

We emphasize demonstrating value and differentiating features of our clients. Campaigns clearly articulate the software’s unique benefits and solutions, targeting the intended audience’s pain points.

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Consumer Retail 

In consumer retail, we’ve successfully promoted new product launches, seasonal sales, and brand loyalty programs, leading to increased footfall and online traffic for their website. Our ads showcase the best retail brands offer, directly contributing to their success.

Here, audience segmentation and personalization are key. To create highly personalized ads, we segment our retail clients’ target audience based on interests, past purchases, and demographics. It enhances the ad relevance, leading to better engagement and conversion rates.

Rock Creek Pharmaceuticals on imacs

Start-Ups 

MANE Digital’s PPC work has helped establish a solid digital presence and attract initial customer bases for several start-ups. We know they face unique challenges and need to leverage paid advertising to create buzz, drive early adoption, and build brand credibility. Our approach for start-ups is growth-centric, ensuring they impact their respective markets immediately.

Establishing brand credibility and trust is essential for them. That’s why, with start-ups, our agency usually focuses on building brand awareness and highlighting customer testimonials or endorsements. 

Why Choose MANE Digital

 We Have Vast Experience in Web Development and Growth Driven Design (GDD)

We have more than 16 years of experience in website development, complemented by our expertise in growth-driven design (GDD). This approach ensures your website isn’t just another static online destination but a continuously evolving asset and a constant customer value provider. We leverage the latest in web technologies and design trends to create visually appealing, highly functional, and usable websites. Our experience spans diverse projects, equipping us with the unique ability to tackle various challenges and deliver valuable results to your business.

 We Offer Supporting Services.

Beyond our conversion rate optimization services, we provide a suite of supporting services to ensure a comprehensive digital marketing strategy, including search engine optimization (SEO), web design services, website development services, social media Management services, PPC advertising, and more. Integrate conversion rate optimization with your overall digital marketing strategy using our complementing services. Our team works in unison to align all aspects of your website, ensuring consistency in messaging and maximizing the impact of your digital footprint.

 We Cater to a Wide Range of Businesses.

We have a proven track record of successfully catering to many businesses, from small startups to large enterprises. It allows us to understand various sectors’ unique challenges and opportunities, enabling us to tailor our conversion rate optimization strategies according to the needs of your website. Whether you’re an e-commerce giant, a B2B services provider, or a local business, we have the skills and knowledge to help you optimize your online conversions and achieve your business goals.

Robby Berthume Bull & Beard

Robby Berthume

CEO

Bull & Beard

Having worked with the team at MANE for nearly a decade, I can certainly give testament to their character and capability. They’ve been nothing short of a loyal, dependable partner and have brought tremendous leadership to each project they touch. Whether it’s UX/UI design, mobile, or web development, MANE is the real thing in a sea of sameness. I’ve spent well over a million dollars on MANE… and for a reason: they’re the best. Not just the best at what they do, but the best people… the kind of people I want to work with and be friends with. The kind of people I trust with my biggest projects. Work with them!

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