White Label Website Design Process Stages

Process

The Creation of a Digital Product

MANE fosters a proactive, collaborative and discerning spirit. Our clients enjoy the approachability, versatility and magnetic energy we bring to our projects. Our commitment and thoroughness allows us to tackle even the most demanding digital projects.

MANE’s approach to projects is simple. To create an extraordinary user experience each project requires a custom tailored solution. Our method is evolving to meet the changing technological landscape, but the essence of our process remains the same:

1 Discovery

Research
Brainstorming
Competitor Analysis
Strategic Planning

Everything starts with a conversation. We ask questions in order to learn about your business and industry as much as possible. We look into your project aims and define project objectives.

The goal of this phase is to gain a deep sense of your targets, competitors, and the general business plan. By researching and analyzing your competitors, we identify opportunities that enable us to come up with a compelling strategy.

Discovery Deliverables

Product Strategy
Content Strategy
Branding Strategy
User Experience (UX) Strategy

2 Planning

Strategic Thinking
Budget Management
Timeline Management
Performance Budget Management

We take what we’ve learned in the Discovery phase and transform it into an actionable plan. Rather than making educated guesses we start building efficiently defining the timeline, technology, and deliverables needed to complete the work.

Planning Deliverables

Briefs
Sitemaps
Information Architecture
Content Outlines
Content Strategy

3 Prototyping

Interaction Design (IXD)
Sketching
Prototyping
Testing
Iterating

Strategic plan in hand, we move to the drawing table — this is where the design and concept begin to take shape. We keep refining our ideas until we’ve found the best possible solution. Example layouts are produced.

Prototyping Deliverables

Wireframes
Prototypes
Presentations

4 Design

User Interface Design (UI)
Visual Design
Art Direction
Creative Direction
Presenting
Copywriting
Microcopy
Print Design

We present you with design concepts and gather your feedback and comments. Designs are finalized and presented for your approval and sign off.

Design Deliverables

Wireframes
Interactive Prototypes
Mock-ups
Style Guides
Messaging, Voice and Tone
Branding and Identity

5 Development

Responsive Web Design
Front-end Development
Back-end Development
Custom CMS Integration
API Design and Development
E-commerce Development
Geo-app Development
CRM Integration

After the design concepts have been finalized, we start transforming them into live, dynamic pages and applications. This is the moment where everything falls into place and becomes a concrete digital reality.

Development Deliverables

Wireframes
Mobile Responsive Websites
Mobile Applications
Social Applications
HTML Emails

6 Deployment

Launch
Quality Assurance
Search Engine Optimization (SEO)

We put the spit-shine on our work with user testing, quality assurance, and reviews. When we’re sure all development is complete, we deploy the project in a live production environment.

Deployment Deliverables

Working Live Application
Analytics and Metrics Setup
Monitoring Strategies, Implementation and Alerts
Backup Strategies

7 Growth

Support and Maintenance
Product Development
UX Consulting
Usability Testing
A/B and Multivariate Testing
Conversion Rate Optimization
Server Management
Disaster Prevention
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

Once the project has been launched, we create a plan for ongoing improvements and future enhancements. We observe how users are using your product in the “real world” and discover the true results of our work as we monitor the project’s growth over time.

Growth Deliverables

Marketing Strategy
Content Strategy
Marketing Materials
UX Usability Reports
Performance Reports

It's All About Relationships

Relationships are the foundation to any experience. We help you understand existing and create new relationships with your audience through your digital product. We study, understand and work with your identity ensuring continuity and clarity for your users.

MANE may not be located nearby, but we want you to feel like we are. We’ll have online meetings as needed to review progress and address questions and concerns on both sides.

Dedicated Team Members

The same MANE designers and developers will stick with your project through the entire cycle. That means no time is wasted bringing somebody up to speed, and you’ll have dedicated communication every step of the way.

Weekly Reports

We’ll send you a summary each week that details where we spent our time, and the accompanying progress towards your goals.

Milestone Recaps

After every major release, we’ll review our initial goals and progress and create the next steps for future phases of work.

Testimonials

Here's what successful business owners say
about us

Adam Cochran

National Center for Family Literacy

Technology Lead

MANE demonstrates the blend of characteristics one seeks in a high-end web development company: responsiveness, vision, humor, role delegation, and expertise that only comes from very challenging web development and server builds. MANE Digital has been a trusted partner for nearly 4 years, and after coordinating and collaborating with it’s team for countless hours, I can say they are a top-notch digital design and web developing shop that cares as much about complex projects as we do.

Luis Andres

Qweboo

Founder

I’ve had the pleasure of working with MANE on the latest re-design of my web app Qweboo 2.0. The team at MANE has a great ability to understand an app’s functionality and navigation process and make the user experience simple and easy to use for the end user. Aside from being able to take complex website ideas and simplify them for end users, they are also very creative when it comes to the aesthetics of the actual design. Bottomline is that I would not have had anyone else but MANE do the latest re-design of my web app. I had to wait quite a while to get MANE to do the re-design of my web app since they are very busy due to the demand for their work. I did not trust anyone else but MANE and that’s why the time waiting for them to work on the re-design was worth all the wait to get the right team to do the job right and to my satisfaction.

Robby Berthume

Bull & Beard

CEO

Having worked with the team at MANE for nearly a decade, I can certainly give testament to their character and capability. They’ve been nothing short of a loyal, dependable partner and have brought tremendous leadership to each project they touch. Whether it’s UX/UI design, mobile, or web development, MANE is the real thing in a sea of sameness. I’ve spent well over a million dollars on MANE… and for a reason: they’re the best. Not just the best at what they do, but the best people… the kind of people I want to work with and be friends with. The kind of people I trust with my biggest projects. Work with them!

Jon Reigelman