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WFU Center for
Private Business
The Wake Forest University Center for Private Business supports and serves privately and family-held businesses across North Carolina.
The Challenge
The Wake Forest University Center for Private Business is a premium business organization, but the old layout did not support this perception.
Supporting our partner, branding agency Elephant In The Room, our goal was to plan and build the WordPress architecture and web design for this higher education organization that will:
- Automate content delivery by pulling from external sources.
- Disable content editing repetition for multiple platforms.
- Build reusable and on-brand Gutenberg components that can be used across the website.
- Implement MemberClicks API for WordPress without using a plugin.
- Build caching mechanism for MemberClicks API to speed up the page load time.
How the old website
was branded
Although a specific design style guide was set, including a consistent color palette and steady typography, the website missed a unique character.
The branding was not conveying the values of the organization to its full potential.
Some of the UX Issues on the old site
Links Not Visible
Some links in the menu are not visible due to low contrast with the background color.
Unwanted Menu Expansion
For some reason, the menu was expanding on specific screen resolutions without any trigger.
Complex Mobile Menu
The mobile menu has several levels and multiple interface approaches.
Text Embedded, Scaling and Placement
Text is embedded on the image, cut off when it's scaled, and label placement unawareness.
The Solution
We worked with our branding agency partner Elephant In The Room, on this project. They developed great branding while we, as a WordPress Specialized Agency, handled the technical part of the project.
Together we helped WFU Center for Private Business in:
- Improving the branding of the website to better support the organization’s potentials and goals.
- Building reusable and on-brand Gutenberg components that can be used across the website.
- Automating content delivery by pulling from external sources.
- Eliminating the content editing repetition for multiple platforms.
- Implementing MemberClicks API for WordPress without a plugin.
- Building caching mechanism for MemberClicks API to speed up the page load time.
- Improving SEO Technical Performance
- Simplifying and improving the UX
Mission
Summary of Services for
WFU Center for Private Business
Improvements
- Branding
- UX
- Content Distribution
- Separating Content from Design
- On-Brand Standardized Components
Services
- Front-end Development
- Back-end Development
- HTML/CSS Coding
Technologies
- WordPress
- Gutenberg
- Bootstrap
- MemberClicks API
Model D.E.I Everyday
Vision
It is our hope that the Center for Private Business continues to be a catalyst for economic growth and deeply embedded in the social prosperity of our region and beyond.
Impressed by what we offer?
Your success could be our next highlight!
Phone: +1 (336) 417-6145
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